Divide Agency had already begun refreshing Faculty Design’s brand world - introducing a new colour palette and gradients - when I was brought in to develop the logotype. The brief was to find the sweet spot between corporate clarity and playful character, without leaning too far either way. Using their strategic direction as a foundation, I designed a custom wordmark that feels bold, dynamic and full of personality while still professional and considered. It hit the mark straight away, and now sits confidently at the heart of the brand.