Divide Agency was evolving Faculty Design’s identity system with a new colour and gradient-led direction. I was brought in to design a logotype that would sit within this system while strengthening its typographic foundation. The challenge was to balance clarity and professionalism with a more expressive, contemporary character. Working within the existing direction, I developed a custom wordmark focused on structure, spacing, and typographic rhythm. It was designed to perform confidently across both digital and physical applications. The logotype now sits at the core of the identity and was applied across apparel and stationery by Divide Agency.