Lunchbox is a start-up branding studio built around doing things differently. I created a flexible identity system, from logotype and illustration to print and social, designed to feel confident, characterful and easy to recognise. The logotype was custom built using a simple square grid, with each letter constructed from the same proportions and stroke weight. This modular approach gives it a bold, boxy feel that nods to the name while keeping everything consistent, sturdy and unmistakably its own.